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in california, south carolina and here in hard-hit new jersey are getting customers to shop local. and we'll give you tips so that you can take full advantage of small business saturday on november 24th. it's time to make money. coming up next on "your business." >>> small businesses are revitalizing the economy. american express open is here to help. that's why we are proud to present "your business" on msnbc. >>> hi, there, everyone. i'm j.j. ramberg. welcome to a very special edition of "your business." it comes in between black friday and cybermonday. this year, small business saturday is november 24th. it is a day people are urged to shop local and is support their communities. we are coming from maplewood, new jersey. a storm-battered state where small businesses need customers more than ever. across the country in burbank, california, the shop local movement has taken off in a big way. in the magnolia park section of that city, local retailers have banded together to revitalize not only sales but also their neighborhood. >>> it is the last friday of the month in the magnolia park s
ever. across the country in burbank, california -- park section of that city, local retailers have banded together to revitalize not only sales but also their neighborhood. normally the stores would be closing and the streets would be quiet. they call it ladies night out where people are coming out to celebrate and support the unique companies. i like to help. it makes me feel like i'm a part of the community. bhu the park wasn't always like this. just a couple of years ago the area known as antique alley was a ghost town. there was no extra money. they came up with the simple idea of staying up late one friday every month to have a party for the customers. >> kathy said what do we do to get more women in? i went friday night, girls night. let's make it a party. have complimentary wine and offer a discount. >> when they come in they have to roll for the discount. they bounce. and it's hilarious. we have about 30 or 40 people come in the first night. and we knew we were onto something. >> the idea started to take off with amanda and jennifer decided they wanted to participate in lad
Search Results 0 to 2 of about 3 (some duplicates have been removed)